Fringe

Hair and beauty salon
  • Brand Creation

  • Web Design

  • Leaflets & Brochures

  • Digital Marketing

  • Business Stationery

  • Photography

  • Signage

  • Adverts

Fringe is a Rugby-based hair and beauty salon owned by my wife, Carla. She’d always wanted to open her own salon and in July 2017 her vision became a reality, bringing with her 20 years’ industry experience.

As a new business, our aim was to generate interest in the salon and encourage bookings. My role included the full span of marketing - everything from brand creation through to product photography. While I had limitless creative freedom, I needed to be selective to get the most from the marketing budget and made choices based on proven results.

Within 12 months, the salon grew to a full client list, and has continued to grow since with the team expanding to meet demand. I manage the marketing side of the business on an ongoing basis (leaving Carla to the hair and beauty, you’ll be relieved to hear!).

Our marketing strategy

  • Google paid advertising to lead local people to the new website

  • Facebook advertising to lead local people to the new website

  • Feedback request forms to help gain trust

  • Promotion: Opening offers (offered the website and leaflets posted in local area)

  • Promotion: Introductory offers (when signing up to mailing list from website)

  • Promotion: ‘Christmas Cracker’ (offering prizes to customers through December)

Project in mind? Questions to ask?

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