Squab Group is a successful, family-run storage and removals company headquartered in Leamington Spa, Warwickshire. They provide domestic and commercial removals, both locally and internationally, as well as high-quality storage options for households, students and businesses. They also offer van hire, document shredding, business centre facilities, and removals training. They have a second storage facility in Daventry, Northamptonshire.
In 2013, Squab made the decision to move forward from their Britannia Removals franchise. I was tasked with creating a new brand identity which would be used throughout the business, both internally and externally. It needed to be fresh and different – something that would stand out and reflect their modern and progressive approach.
The project consisted of designing everything from their new logo and brand guidelines through to signage, clothing, vehicle graphics, printed marketing materials and beyond. Their new look stood them apart as an independent company while bringing consistency across the brand.
I continue to work with Squab on their marketing projects as they go from strength to strength.